In a highly saturated market, presenting a competitive point of difference, such as offering consumers the best value for their money, is crucial. While it’s easy to be of the belief that your product is far better than your competitors’, being able to explain to potential customers the reason that they are paying top dollar …
Undercutting & Competitors: Convincing Customers To Choose You Read More »
During the initial stages of launching your own business, creating a brand that customers trust and recognise is half the battle. Unfortunately, when you first establish yourself in the market, spreading the word about your exciting new business can be tough. Not only do you not want to blow your tight budget on expensive advertising …
For many tradies looking to take the step from employee to business owner, being your own boss and having overnight success is a large part of the appeal of starting a company. Sure, we’d all like the freedom of calling the shots and leaving behind an empire or legacy, But Rome wasn’t built in a …
Everyone wants to run a big booming business, dominate the industry and see their name on the cover of Forbes. But most businesses, not just in the trade sector, start from humble beginnings – think tech giants such as Amazon whose founders built the business from the ground up – starting with a bit of …
What’s The Difference Between Small & Big Business? Read More »
Whether it’s a yearly performance check-up or touching base after a big job, reviewing your employee’s work is crucial to maintaining a high standard and helping them grow in the role. And while the pressure is on your employee to demonstrate their competency, it’s also your responsibility to come prepared with important questions which will …
The following information is general in nature. Please consult with a financial professional before making any important investment decisions. While securing your finances remains an important consideration, there’s a different element of your future that’s come into the fray: ethical interests. No longer are we only interested in strong returns and attractive bank balances, we …
Best Ethical & amp; Responsible Investments: Should You Do it? Read More »
While showcasing your new business and establishing a point of difference in the market is crucial, if your customer isn’t willing to fork out the cost of your service, your business is invaluable. After all, that’s what can separate you apart from other competition, especially in a congested market. When it comes to delivering a …
Fixed Price Or Cost Plus Pricing – Which Is Better? Read More »
We often talk about how we can improve business: fine-tune our customer service and become more efficient with our processes. But when things are going well and you’re in demand, it can pose a different problem: stretching yourself thin. It’s hard to say no, isn’t it? Whether you have a returning customer or you’re keen …
While having sharp skills and first-rate customer service can put you in a good stead for a successful career, without building a dedicated team and surrounding yourself with the right people, you might find yourself missing out on the opportunity to grow your business. But creating a strong work environment isn’t as simple as merely …
While having a great product may seem like a fail safe for hitting sales and growing your customer base, without learning the psychology of your target audience, you run the risk of not converting leads. As Small Fish business coach Jon Dale explains, “for many tradies and builders, your sales process is not much more …
Tradie Business: Understanding Customer’s Buying Cycle Read More »
