Dave “Sideways” Sieders, the undisputed fast-man of the Australian V8 Ute Series – fuelled by Hog’s Breath Cafe, will sport new backing as the Championship comes down to the wire at his hometown track at Homebush Olympic Park this weekend, 5-7th December 2014.
Having recorded 17 pole positions in just under five years, more than any other driver in the Series history, the 30 year old from Western Sydney was a natural choice for trade and skills recognition provider Qualify Me! as he chases a maiden title, with 140 points remaining and 61 points to the lead.
“It’s really exciting to bring a new brand into motorsport, especially one that doesn’t have a direct link to the automotive industry,” said Sieders, “we’ve been on pole twice at Homebush, including last year, but with backing from a business like Qualify Me! I’d be lying if I said I didn’t feel a little extra pressure to qualify at the front this time around”.
“It’s great to see a business with such enthusiasm behind everything it does, and they’ve already worked this new partnership into their regular operations and marketing, which I know some people have already heard on the radio.”
Specialising in trade qualifications and skills recognition, Sydney-based Qualify Me! has offices throughout the world and offers over 500 different certificates and diplomas that incorporate all trades, business, finance, accounting, hospitality, aged care, child care and logistics, with the process often completed in a four week period.
“Working with a lot of tradies, the V8 Utes was a natural fit for us to involve ourselves with the interests of our own demographics, and when we were given the option on the top qualifying driver in the Series, it made the decision very easy,” said Qualify Me! CEO, Wagdi Andrawis.
“It’s something new for us, but we’ve already worked it into our advertising campaigns, we have had Dave record some new radio ads, and we’re giving away a few prizes tied to the race team.”
Having finished in the top three of the Series for the past four seasons, Sieders’ will need more than a bit of luck to go his way to move up from second position and take out his maiden V8 Ute Championship.
“There is a fair amount of points to Kris, but there’s enough points there to get the job done,” said Sieders, “Homebush is one of those tracks where a mistake can be very costly, and with the quick turnaround between some of the sessions, anything is a possibility, so we’ll push right to the end”.
The Australian V8 ute Racing Series will hit the streets of the Homebush Olympic precinct for two practice sessions on Friday, with qualifying and race one on Saturday at 9.30am and midday, and the final two races of the year on Sunday at 9.30am and 2.15pm.
Races one and three will be broadcast as live on 7Mate at 12.30pm on Saturday and midday Sunday.
“We’ve had a shot at winning the Championship every year in the Utes, and you get a little boost knowing you have a lot of family and friends trackside to spur you on, it’s a great way to finish the year.”
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ARMOR ALL DRIVERS LEADERBOARD – TOP 5
P. DRIVER (CAR #) MAKE POINT
1 Kris Walton (#68) FG FORD UTE 850
2 David Sieders (#8) FG FORD UTE 789
3 Jesse Dixon (#49) VE HOLDEN SS 745
4 Rhys McNally (#26) VE HOLDEN SS 713
5 Ryal Harris (#1) FG FORD UTE 702
AUSTRALIAN V8 UTE RACING TOP POLE WINNERS DRIVER POLES
1 Dave Sieders 17
2 Grant Johnson 13
3 Warren Luff 9
4 Ryal Harris 7
5 Marcus Zukanovic 7
6 Jack Elsegood 6
7 Gary Baxter 5
7 tied at …. 3